Brand Manager Babybel et Kiri - Bel France (W/M)

Groupe Bel · Suresnes (92) · CDI

Publiée le 20 octobre 2026

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGoodLOCATION & START DATE

Permanent contract (CDI) starting from November 2026
Location: Suresnes, Bel Group Headquarters

YOUR MISSION

Reporting to the Marketing Director and under the responsibility of the Group Brand Director, the Brand Manager Babybel & Kiri will be responsible for the following:

1. Strategic Leadership

Build a robust business and market diagnosis to identify key challenges and growth opportunities across the brands (combined turnover of €165M).
Analyze consumer and shopper behaviors, identify knowledge gaps, and derive actionable recommendations to drive business growth.
Monitor market trends, assess their implications, and recommend appropriate actions.
Analyze the financial health of the business and identify improvement levers across the entire P&L.
Define the short- and mid-term strategy for the brands/businesses in close collaboration with global teams.

2. Portfolio Management & Revenue Growth Management (RGM)

Manage the product portfolio of the assigned brands.
Contribute to pricing, promotion, and distribution strategies in collaboration with the Commercial Strategic Planning team.
Own the RGM strategy, including pricing, promotions, portfolio architecture, and productivity initiatives, while ensuring alignment with commercial and global teams.
Define innovation and renovation strategies (growth drivers, roadmap, and guidelines) for the brands.
Lead recommendations with Global teams responsible for development and take full ownership of market launches, including the selection and execution of plans required to ensure their success.

3. P&L Management

Define and manage the marketing budget required to support the strategy while ensuring brand profitability.
Establish annual objectives (budget targets) for the brands and define action plans to achieve them across the full P&L.

4. Media & Activation

Develop and execute 360° marketing plans with relevant content and touchpoints targeting priority audiences.
Coordinate media and creative agencies (including packaging, shopper marketing, social media, influencer marketing, and PR) to ensure high-quality briefs and impactful activations.

5. People Management

Lead a team of 5 people (3 Brand Managers and 2 interns).
Ensure strong team performance and continuous development.
Demonstrate outstanding leadership behaviors within the team and across cross-functional stakeholders.

YOUR PROFILE

Master's degree (or equivalent professional experience) with at least 7 years of marketing experience, ideally within the FMCG industry, and a solid first experience in people management.
Experience in a matrix and/or international environment is a strong asset, along with the influencing skills required to operate successfully in a local market within a global organization.
Strong expertise in retailer and consumer panel data, ad hoc consumer research, and the ability to effectively lead creative development processes with agencies.
Results-oriented, collaborative, and highly engaged, with a passion for identifying growth opportunities and optimizing business performance.
Strong people leadership skills, with genuine commitment to team performance, engagement, and development. You know how to balance high standards with care and support.
Entrepreneurial mindset, agile approach, and comfortable navigating change. You challenge the status quo and proactively propose new ways of working.
Interest in sustainability and CSR topics, with a personal connection to Bel's mission: "For All. For Good."
Fluent French and English are required.

WHAT WE OFFER

Competitive fixed salary paid over 13 months
Profit-sharing and employee savings plan (PEE)
Company restaurant
Additional RTT (working time reduction) days
Health insurance and life/disability coverage
Access to a wide range of Social and Economic Committee (CSE) benefits
Hybrid working policy (remote work available)

If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.

Compétences

assumer des responsabilités
diriger une équipe
relations publiques
marques commerciales
anglais
planning stratégique
génie écologique
méthodes de gestion de projets TIC
Français

Voir l'offre d'origine et postuler · Source : site carrières de Groupe Bel

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